Vila Mundo builds accommodation experiences for events, blending outdoor freedom with hotel-level comfort. For the 19th edition of Universo Paralello, one of Brazil's most significant festivals, they wanted to turn "a place to sleep" into "a place to belong."
The challenge was translating an inherently physical, sensory experience, arriving at a festival, into something a website could make you feel before you'd bought a ticket. Generic hospitality site templates would have flattened exactly what makes the offering special.
I structured the platform around clarity, emotion, and momentum: multilingual check-in support, shaded villages, lounges, food, and infrastructure, each section designed to echo the feeling of stepping into a parallel world rather than reading a spec sheet. I used visual storytelling and fluid navigation to turn complex logistics, tent types, capacity, add-ons, into an inviting journey instead of a booking form.
Vila Mundo has served 4,000+ guests across 11 projects, with the platform now functioning as the gateway that turns festival accommodation into an extension of the event itself, not a separate transactional step.
Tools: Figma, WordPress, multilingual content structuring, Google Analytics
