E-sports fandom was growing fast, but unlike traditional sports, there was no single place to follow it. A football fan can track every league and team from one app. An e-sports fan following multiple games had to jump between separate platforms, one per title, with no unified view of what was happening across the scene.
Before designing anything, we ran surveys with 20 people to test whether this was actually a problem worth solving, and what information they'd want if it were. The goal wasn't to confirm our assumption, it was to find out if we were wrong before building around a false premise.
I led brand strategy, usability testing, and prototyping for E-statis, a navigable app prototype designed to bring every championship, across every game, into a single experience. Usability testing surfaced something we hadn't assumed going in: users wanted to see leagues front and center, before the games themselves. They followed leagues the way they already followed sports leagues, a format they were familiar with, and only then cared about which specific title was being played. That single insight reshaped the information hierarchy of the whole app, leagues first, games as a layer underneath, instead of the other way around.
E-statis won Best Digital Project of the Semester at CEUB. More than the award, it's proof that a research-first process works even under academic constraints: the strongest decision in the whole project came directly from a test result we didn't expect, not from our original assumption.
Tools: Figma, usability testing, brand identity design, user surveys
