Brilhante

Stoic Capital

Stoic Capital

Stoic Capital

Leading M&A in Brazil's Midwest: Strategy, Action, and Stoic Philosophy

Leading M&A in Brazil's Midwest: Strategy, Action, and Stoic Philosophy

Leading M&A in Brazil's Midwest: Strategy, Action, and Stoic Philosophy

A mockup for iPhone on a table
A mockup for iPhone on a table

Cliente:

Stoic Capital | Agency Gim Digital

Função:

Product Designer | Product Owner

Ano:

2025

Serviço Prestado:

Product Design, Web Design

The top half of a screen of a mobile device
The top half of a screen of a mobile device
The top half of a screen of a mobile device

OVERVIEW.

OVERVIEW.

Stoic Capital is recognized as the largest Mergers & Acquisitions (M&A) boutique in Brazil's Midwest region, offering strategic solutions through a specialist team to maximize business value and performance. Since its founding in 2018, it has advised over 400 companies in transactions exceeding R$2.5 billion across 18 states and internationally. The firm required a robust digital platform to communicate its regional leadership, the depth of its M&A, DCM, and consulting services, its unique approach grounded in Stoic philosophy, and its track record of success to attract high-caliber clients and reinforce its market position. The challenge was to create an online presence that not only solidified Stoic Capital's leadership position in the Midwest but also clearly and convincingly communicated its distinct Stoic philosophy as a cornerstone of its practical, action-focused approach. It was crucial to detail the range of services (M&A, DCM, Consulting), translate the impressive transaction and client figures into tangible credibility, and convey the values of long-term relationships, ethics ("doing the right thing always"), and responsibility that guide the firm.

A mockup for an app screen
A mockup for an app screen
A mockup for an app screen
A two app screens next to each others
A two app screens next to each others
The top half of a screen of a mobile device
The top half of a screen of a mobile device

THE SOLUTION.

THE SOLUTION.

To reinforce Stoic Capital's image as the region's leading M&A boutique and attract strategic business, a sophisticated digital platform was developed. The new website was designed to function as a high-level digital business card, communicating expertise, trust, and the firm's unique philosophy, aligned with the Stoic principles of action and clarity.

The platform clearly articulates Stoic Capital's value proposition, with dedicated sections detailing M&A, DCM, and Consulting services. It explains the Stoic philosophy and how its principles of action, responsibility, and focus on what is controllable are applied in finance and business, differentiating the firm in the market. The site highlights the impressive track record (R$2.5B+, 400+ companies, 18+ states) and introduces the expert team. It includes content reinforcing strategic thinking and the company manifesto ("high standards," "compound interest of truth and impact"), focusing on genuine relationships and positive impact, with a design that conveys professionalism, trust, and strategic depth, inviting potential clients to initiate a conversation about maximizing their business value.

A screenshot from the Stuff page of the website
A screenshot from the Stuff page of the website
A screenshot from the Stuff page of the website

Próximo Projeto

Próximo Projeto

Create a free website with Framer, the website builder loved by startups, designers and agencies.