Positioning itself as the world's most technologically advanced açaí producer, Açaí Amazonas operates on 1400 hectares in Óbidos, Pará, mastering the entire production chain "from plantation to final product" since 2002. With expertise in developing technology for irrigated cultivation and advanced processing, the company needed a digital platform to effectively communicate its technological leadership, diverse product offerings (from inputs to final products), and its global B2B capabilities. The core challenge was to create a digital experience that accurately reflected Açaí Amazonas's technological forefront and vertical integration. The platform needed to effectively showcase its advanced cultivation techniques, diverse product portfolio (including specialized inputs like pure pulp and açaí powder, and ready-to-consume products), and comprehensive private label solutions, while also conveying its commitment to quality, guaranteed origin, and global reach to attract international partners and customers.
To elevate Açaí Amazonas's market presence and support its global expansion, a strategic digital platform was developed. The new website was designed to serve as a comprehensive showcase of the company's unique position as a technology leader in the açaí industry.
The platform clearly articulates Açaí Amazonas's control "from plantation to final product," detailing its pioneering cultivation technology and advanced processing methods (such as RWD and freeze-drying). It features a comprehensive product showcase, differentiating between high-quality inputs (pulp, powder) and ready-to-consume items (extruded sorbets, popsicles). A dedicated section highlights its private label services ("Your brand, our quality"), emphasizing customization, certified quality, and guaranteed origin to attract business partners. The site also underscores its commitment to environmental responsibility and tells the story of its journey ("Technology and strong roots"), reinforcing the blend of innovation and tradition, ultimately positioning Açaí Amazonas as the premium partner for high-quality açaí worldwide.
