Brilhante

Itoro

Itoro

Itoro

Making black brazilian music a symbol of positivity and strength

Making black brazilian music a symbol of positivity and strength

Making black brazilian music a symbol of positivity and strength

A mockup for a Macbook place on a table for a hair salon website

Client:

Itoro

My Role:

Curator, Creator and Product Manager

Year:

2024

Service Provided:

Product Design, Web Design

A two screens from the hair salon website
A two screens from the hair salon website
A two screens from the hair salon website

OVERVIEW.

OVERVIEW.

OVERVIEW.

Black music is foundational to Brazilian culture, but its celebration is often confined to private circles, and the dominant public narrative about Blackness tends to center struggle rather than beauty, spirituality, and contribution. I wanted to build something that centered joy and legacy instead.

A mockup of a Macbook for the about us page of the hair salon website
A mockup of a Macbook for the about us page of the hair salon website

Discovery.

Discovery.

Discovery.

I'd planned this as a physical exhibition, but logistics made that impractical. Rather than scale down the ambition, I moved it to a digital format, which actually let it reach further than a physical space in Brasília ever could.

A two screens of the home page of the website
A screenshot from the Stuff page of the website
A screenshot from the Stuff page of the website

THE SOLUTION.

THE SOLUTION.

THE SOLUTION.

I designed Itọrọ as a digital exhibition in Figma, built around a vibrant visual identity using yellow and purple to symbolize African ancestry and cultural richness. The site combines discographies, music analysis, and historical context with an integrated Spotify playlist, so the experience is something you listen to while you read, not a static archive.

A screenshot from the Stuff page of the website
A screenshot from the Stuff page of the website
A screenshot from the Stuff page of the website

Result.

Result.

Itọrọ became more than a portfolio piece to me. It's a project I return to as proof that design can hold emotional and cultural weight, not just solve transactional problems.


Tools: Figma, Spotify integration, visual identity design

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